Hi there,
I was working for my next marketing campaign when my team came to me and showed the troll marketing campaign that was diverted at our brand by a competitor. I was aghast at the blatant use of our name and the meme created around it to create humour. I had to admit that it was funny, but it made me furious because it was going viral, and we were at our wit’s end when I decided to give reply with troll marketing. We developed our campaign and posted it online and got the best response from our customers. However, we made sure that we remained ethical. Here is an article that will tell you how this works. https://www.business2sell.com.au/blogs/strategy/how-to-effectively-use-troll-marketing-to-build-your-brand
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The co-founder of Australian fitness group F45 said never in his “wildest dreams” could he imagine the disaster that is now unfolding at the group he started in 2013.
The global ambitions of F45 have crumbled overnight after a downgrade that prompted its chief executive to depart, with nearly half of the group’s workforce to follow. “Never in my wildest dreams could I have imagined this. When I exited, and sold out of F45, I left a healthy, phenomenal, beast of a business. All the way from the company culture to the heartbeat of the business,” Rob Deutsch said in a post on Instagram. Read More: https://www.smh.com.au/business/entrepreneurship/never-in-my-wildest-dreams-f45-unveils-disastrous-update-ceo-exits-20220728-p5b59b.html ABC’s Sydney-based radio and news teams will be relocated to Parramatta at the end of 2023 under plans outlined by the national broadcaster to move 75 per cent of its workers away from inner-city headquarters.
Journalists from ABC Radio Sydney, ABC News and ABC Radio National will move to new offices at Parramatta Square from early 2024 under a new lease agreement, which will be finalised by the end of August. The proposal to move about 300 staff, first outlined in 2020, will be reviewed by the parliamentary standing committee on public works. Read More: https://www.smh.com.au/business/companies/abc-to-relocate-300-staff-to-parramatta-by-2024-20220728-p5b5cc.html |
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February 2024
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