Hi there,
I was working for my next marketing campaign when my team came to me and showed the troll marketing campaign that was diverted at our brand by a competitor. I was aghast at the blatant use of our name and the meme created around it to create humour. I had to admit that it was funny, but it made me furious because it was going viral, and we were at our wit’s end when I decided to give reply with troll marketing. We developed our campaign and posted it online and got the best response from our customers. However, we made sure that we remained ethical. Here is an article that will tell you how this works. https://www.business2sell.com.au/blogs/strategy/how-to-effectively-use-troll-marketing-to-build-your-brand
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February 2024
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