After learning from a previous business that you need to "burn money to make money" in the digital world, the founder of cruelty-free hair care company Georgiemane is now rapidly scaling up the company from an upsized facility as demand for his Australian-made products shows no signs of abating.
Selling 800 products per day on the e-commerce platform, George Papura’s Sydney-based Georgiemane is on track to more than double its revenue in FY22 as its loyal clientele including 150,000 Instagram followers continue to seek out its hair masks, shampoo, scrubs and serums. Georgiemane first captured hearts when it launched a 10-minute hair mask in early 2020, which was developed after testing more than 20 formulations across three major trials. Read More: https://www.businessnewsaustralia.com/articles/georgiemane-draft.html
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February 2024
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